Design is Service
What should exist that doesn’t?
Look for friction that others live with.
Design is Acknowledgement
What shaped this?
Honour the influence.
Design is Language
What could people do with this?
Let someone make something with it.
Design is Communication
What am I trying to say?
Say it in a way they can’t dismiss.
Design is Agreement
Do we understand this the same way?
Test it outside the room.
Design is Perfection
Is this the best solution for this moment?
Assume it’s not. Prove it is.
Design is Context
Does the room make the outcome inevitable?
Test different rooms.
Design is Discipline
What am I ignoring?
Take one more look.
Design is Craft
Am I forcing this?
Start making before deciding what it should be.
Design is Care
What do I want people to feel?
Experience it like they would.